Book Clubs bring constant life to novels

Back to basics. Throughout my real estate career I tried to reach large numbers of investors the easy way, with broad mailings, ads in papers and magazines and always ended up frustrated. Each time I returned to what I did best--reaching out one to one.

And that's the way the book business is turning out for me. Since contemporary/literary novels are the lowest selling of all fiction books, and fiction is only 20% of  book market sales, you can see that pinpointing the readers for my books is complicated.

My goal of finding a book club to buy, read, and review my novels is finally bearing fruit. I have four scheduled in the Coachella Valley, and two in Oregon for the coming month and a half. It is asking and finding book club members; not just members of book clubs but clubs that read the kind of fiction I write.

Getting reviews is tough. Alan Russell, a crime writer, has over 150,000 sales of his novel Burning Man, but only 1,357 reviews as of today. That is less than 1% of his readers who posted a review.

How to get readers to post reviews? That is the question of the day and I sure hope my readers can tell me how to do that and will post their own review of my novels and that of any other they read. It is so important in this new book world.

How to do it? Simple. Go to www.amazon.com, click on books and write in the authors name. Go to the book you finished and click on the reviews. It will open and ask if you want to post a review. Click on "write your own review" and then write it and post it. You can do that on www.amazon.com and www.bn.com and goodreads.com and books-a-million.com   Think how happy you will be?

I'm looking for 100 reviews this coming two months out of well over 1,000 book sales this last two months. Will you do it? Thanks dear reader.